Email Marketing Services

Automated Email Marketing Services - To improve B2B and B2C Lead Generation

Marketing automation refers to the software that serves to automate your basic marketing operations. Small businesses often struggle with resource utilization challenges, here, automation of routine marketing tasks can be a survivor for them Learn More on Marketing Automation

Email Marketing Services You Can Automate

The most preferred automated task is email marketing services! Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business’s website.

The types of emails one might send in an email marketing campaign include:

  • Blog / subscription / newsletters.
  • Follow-up emails to website visitors who downloaded something.
  • Customer welcome emails.
  • Holiday promotions to loyalty program members.
  • Tips or similar series emails for customer nurturing.
  • Abandoned cart emails
  • Re-engagement emails

Many marketing departments can automate repetitive tasks they would otherwise do manually, such as:

Email newsletters: Email marketing automation doesn’t just allow you to automatically send emails to your subscribers. It can also help you shrink and expand your contact list as needed so your newsletters are only going to the people who want to see them in their inboxes.

Social media post scheduling: If you want to grow your organization’s presence on a social network, you need to post frequently.. Social media scheduling tools push your content to your social media channels for you on a consistent basis, so you can spend more time focusing on content strategy.

Lead-nurturing workflows: Generating leads, and converting those leads into customers, can be a long process. You can automate that process by sending leads specific emails and content once they fit certain criteria, such as when they download and open an ebook.

Campaign tracking and reporting: Marketing campaigns can include a ton of different people, emails, content, webpages, phone calls, and more. Marketing automation can help you sort everything you work on by the campaign it’s serving, and then track the performance of that campaign based on the progress all of these components make over time.