Digital Marketing Company
In today’s date, digital marketing company plays a vital role for your business and brand awareness. Marketing has always been about connecting with your audience in the right place and at the right time. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands. Long story short, to be competitive as a business owner, you’ll need to embrace some aspects of digital marketing, it is cost-effective and one of the best ways to reach a target and evolving target.
Why is Digital Marketing the need of an hour?
55% of B2B Companies Don’t have a clear digital marketing strategy, 72% of the marketers struggle to get leads and 55% leads may be sales ready but fall through because of lack of lead nurturing that can be automated and achieved from digital marketing. Hence, any online business must have digital marketing practices in place to get noticed in front of their target audience.
Services that fall under the umbrella of digital marketing company:
Search Engine Optimization (SEO)
This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics. There are a number of ways to approach SEO in order to generate qualified traffic to your website. These include On-page (Technical SEO) as well as Off-page optimization.
On-page SEO
Focuses on all of the content and UX that exists “on the page” when looking at a website
- Keyword research
- Content optimization
- Tags and description optimization
- Permalink structure improvement
- Fixation of bad and broken links
- Fixation of indexing and crawling issues
- Installation of breadcrumbs and schema markup
Off-page SEO
Focuses on all of the activity that takes place “off the page” when looking to optimize your website
- Backlink generation
- Establishment of brand value
- Online reputation management
- Content marketing on other websites
- Social media engagement
- Guest posting, infographic and video submission
- Business listing and classified submissions
On-page SEO is often considered as Technical SEO, though there is a thin line difference! This type of SEO focuses on the backend of your website, and how your pages are coded. Image compression, structured data, and CSS file optimization are all forms of technical SEO that can increase your website’s loading speed — an important ranking factor in the eyes of search engines like Google.
Content Marketing
This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include:
Blog posts and Articles
Writing and publishing articles on a company blog helps you demonstrate your industry expertise and generates organic search traffic for your business. This ultimately gives you more opportunities to convert website visitors into leads for your sales team.
eBooks and Whitepapers
Ebooks, whitepapers, and similar long-form and gated content helps further educate website visitors. It also allows you to exchange content for a reader’s contact information, generating leads for your company and moving people through the buyer’s journey.
Infographics and Videos
Sometimes, readers want you to show, not tell. Here, visual content marketing is a key! Infographics and engaging videos are a form of visual content that helps website visitors visualize a concept you want to help them learn.
Social Media Marketing
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. It helps more in branding. The channels you can use in social media marketing include:
All platforms are unique and serve a specific purpose. Depending on your business niche and target audience, you need to wisely choose a social media platform for your brand establishment.
Pay Per Click (PPC) and other Paid advertising
PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place.
Other than Google AdWords, paid marketing channels where you can use include:
Paid ads on Facebook
Here, users can pay to customize a video, image post, or slideshow, which Facebook will publish to the news feeds of people who match your business’s audience.
Twitter Ads campaigns
Here, users can pay to place a series of posts or profile badges to the news feeds of a specific audience, all dedicated to accomplish a specific goal for your business. This goal can be website traffic, more Twitter followers, tweet engagement, or even app downloads.
Sponsored Messages on LinkedIn
Here, users can pay to send messages directly to specific LinkedIn users based on their industry and background.
Affiliate Marketing
This is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website. Affiliate marketing channels include:
- Hosting video ads through the YouTube Partner Program.
- Posting affiliate links from your social media accounts.